UREC
This series of posters was designed for Texas Tech’s University Recreation (UREC) to promote campus wellness, fitness programs, and recreational events. The designs use bold typography, energetic colors, and dynamic layouts to capture attention and reflect the active, inclusive spirit of UREC. Each poster is tailored to highlight different aspects of the department—from group fitness classes and intramural sports to outdoor adventures—creating a cohesive visual identity that encourages student engagement and healthy living on campus.
This poster design for Texas Tech’s University Recreation (UREC) promotes new wellness package offerings in a clean, modern, and approachable style. The use of soft, muted earth tones creates a calming visual appeal that reflects the wellness-focused message. A minimalist layout with clear typographic hierarchy helps organize the information effectively, making each package easy to scan and understand. Rounded geometric shapes add visual interest without distracting from the content, while a QR code provides a convenient digital access point. The design maintains a professional tone while still feeling warm and student-friendly, aligning well with UREC’s mission to support holistic well-being.
Wellness Packages Poster Design
This high-energy poster for Texas Tech’s University Recreation (UREC) promotes the F45 Playoffs Benchmark Testing event with a bold and dynamic design. Featuring strong, layered typography in red and black, the “F45 PLAYOFFS” headline immediately captures attention and conveys the intensity of the event. The blurred background of the F45 logo adds depth without distracting from the foreground text, while the use of red highlights—especially in “Benchmark Testing”—emphasizes key information. The inclusion of a QR code streamlines registration, and the clean layout ensures details like date, time, and location are easy to spot. The design effectively combines urgency and excitement, appealing directly to fitness-focused students and gym-goers.
F45 Playoffs Poster Design
This vibrant poster for Texas Tech’s University Recreation (UREC) promotes a Spring Sale with a cheerful and energetic design that mirrors the spirit of the season. Featuring playful, rounded typography and colorful abstract arch forms, the layout feels fresh and inviting. The bold hues of coral, orange, and blue evoke a sense of warmth and motivation, while the clear hierarchy of text ensures the 20% discount and call to action stand out. The design strikes a balance between fun and informative, effectively appealing to students and staff looking to jumpstart their fitness goals with personal training packages.
